Brian Crouch CEO

Inspired to make the most out of the education of his children, Brian created Tracademia to bring the advanced analytics of his business career into the classroom. With experience working in data-centric technology sales as well as proprietary trading firms, Brian brings a variety of expertise in enterprise & channel sales development, product management, and financial modeling to Tracademia. Past experience ranges from the Fortune 500 at CDW to high-growth startups MarkITx, Gnodal, and Myricom, companies that exited through acquisition by 6Fusion, Cray Technologies, and Google, respectively.

Leadership Team

Cole Wenzel Operations & Revenue

Cole Wenzel brings extensive B2B tech and SaaS experience to Tracademia. Most recently, Cole founded Middle West, a consulting firm focused on data-driven strategies to grow revenue and increase retention for early- and growth-stage tech startups. Prior to launching his own firm, Cole built, grew, and led the customer support, customer success, and implementation teams at ShipBob, a tech-enabled logistics company in Chicago, During his tenure at ShipBob, revenues grew by over 1000% and revenue retention hit 105%.

Chris Carty Tech & Data Systems

Chris Carty specializes in database analytics and field systems administration with an emphasis in on-premise database management & security for large user bases. Prior to Tracademia, Chris worked as a database administrator, team lead, and trainer simultaneously for CompuSystems. In his work there, he oversaw database performance, SQL, data integrity, and reporting for a team of on-site engineers at large events including conventions and trade shows.